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The Henderson County Tourism Development Authority (HCTDA) officially adopted a new brand, with an accompanying logo, ad campaign, and tagline, “Life’s Playground.” HCTDA held a gala in conjunction with creative agency the
The gala celebration was held on August 18th at Highland Lake Inn and Resort’s Grand Ole Hall, and drew tourism businesses and community leaders from across
Said HCTDA Board Member, Shannon Clarke, “Our old brand was Historic Hendersonville, and we found out from our research that most of the folks across the state are considered to be historic: Historic Waynesville, or Historic Boone, or historic wherever. We wanted to differentiate ourselves.”
The new brand was developed by the
Reactions to the new brand were largely positive, and tourism industry businesses and organization were encouraged to use the new logo in their own marketing materials.
Said HCTDA Executive Director Beth Carden, “We hope [businesses] will use this new logo to promote the
HCTDA Logo and Branding information: